After heavy discussion, we have decided to slightly ammend our target market. It is now:
30-50 year old couples, who want to help out under privaleged children.
This market promotes philanthrapy, and charity. But the scheme is still a mutual relationship. By buying the products, the friends will be getting limited edition products, and some of the money will be given to helping under privaleged children appreciate the park. This could be payment for transportation, or events to encourage creativity etc..
The products could reflect this theme, by focusing on the idea of 'sharing'.
The children who would benifit from this scheme would be primarily under privileged. This could include kids in care, from low income families, from youth centres, or with disabilities.
The events would be fun and interesting (and a treat, getting away from the classroom), but would also be educational and enriching. These could include workshops on growing your own food, the life cycle of plants, or healthy cooking. The ages would be 7-11 primary school children.
Showing posts with label target audience. Show all posts
Showing posts with label target audience. Show all posts
Tuesday, 2 February 2010
Monday, 1 February 2010
Friendship Scheme
Definition of friendship:
dictionary.com defines friendship as:
1) the state of being a friend; association as friends:to value a persons friendship
2) a friendly relation or intimacy
3) friendly feeling ro disposition
In the case of a friendship scheme however, it is describing a two way relationship between a person (or particular group of people) and a company/ charity/ organisation.
Target Audience
Our chosen target audience is 'infertile couples aged 35-50'.
The park can help the couple, by offering a place to get away, and a beautiful, relaxed setting for them to bond. But by promoting the park to lots of couples who are infertile, this would mean that couples would also have the choice of discussing any issues (with other people who are going through the same thing, or possibly an on-site proffesional).
The couple's contributions to the park could go towards activities and events for children.
As the couple are middle aged (as they have realised they are unable to have children) they would probably have an established lifestyle: jobs, a home, and a car. This is the perfect audience for a friendship scheme, as they can afford to make donations, or buy products, and can drive to the park whenever they want.
dictionary.com defines friendship as:
1) the state of being a friend; association as friends:to value a persons friendship
2) a friendly relation or intimacy
3) friendly feeling ro disposition
In the case of a friendship scheme however, it is describing a two way relationship between a person (or particular group of people) and a company/ charity/ organisation.
Target Audience
Our chosen target audience is 'infertile couples aged 35-50'.
The park can help the couple, by offering a place to get away, and a beautiful, relaxed setting for them to bond. But by promoting the park to lots of couples who are infertile, this would mean that couples would also have the choice of discussing any issues (with other people who are going through the same thing, or possibly an on-site proffesional).
The couple's contributions to the park could go towards activities and events for children.
As the couple are middle aged (as they have realised they are unable to have children) they would probably have an established lifestyle: jobs, a home, and a car. This is the perfect audience for a friendship scheme, as they can afford to make donations, or buy products, and can drive to the park whenever they want.
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