Target Audience

After heavy discussion, we have decided to slightly ammend our target market. It is now:
30-50 year old couples, who want to help out under privaleged children.

This market promotes philanthrapy, and charity. But the scheme is still a mutual relationship. By buying the products, the friends will be getting limited edition products, and some of the money will be given to helping under privaleged children appreciate the park. This could be payment for transportation, or events to encourage creativity etc..

The products could reflect this theme, by focusing on the idea of 'sharing'.

The children who would benifit from this scheme would be primarily under privileged. This could include kids in care, from low income families, from youth centres, or with disabilities.

The events would be fun and interesting (and a treat, getting away from the classroom), but would also be educational and enriching. These could include workshops on growing your own food, the life cycle of plants, or healthy cooking. The ages would be 7-11 primary school children.